About Us

Company information

Business Analytic is solution-oriented.

However complex the underlying problem, we always present our ideas in a business-friendly format that is accessible to managers and executives.

For those that need a more detailed audit trail of the work done, we also routinely provide technical reports describing the analytical decisions, statistical assumptions and research techniques used  This enables independent assessment of the quality of our work.

Our rates compare favourably with our bigger competitors, and the quality of our research is second to none. Statistical and organizational research techniques are continually evolving, and we keep abreast of the latest proven developments to ensure you get a state-of-the-art service.

Dr. Garry Gelade

Garry is a Member of the American Psychological Association, and a Charter Member of the British Psychological Society. 

He is the founder of Business Analytic, an independent consultancy specializing in organizational research, sports analytics and applied statistics. He is an Associate of the Centre for Research in Applied Creativity, Ontario, a past Visiting Researcher at City University (Cass) Business School, and the author of twenty-seven peer-reviewed scientific articles.

Garry graduated from Cambridge University and was awarded his doctorate by the University of Nottingham, and then spent four years conducting postdoctoral research at Oxford University. 

He has worked for American Express, Mercantile Credit and Lloyds Bank and has taught on the Open University MBA course in creative thinking.

As an independent consultant, he has worked extensively with Chelsea FC and other leading European clubs on the analytics of team and player performance, and the statistics of sports science data.

Garry by the Numbers


We have worked closely with Dr. Garry Gelade and Business Analytic now since early 2008. Dr. Gelade has been instrumental in assisting us in pioneering the use of high level data analysis and quantitative assessment in our quest to reduce the risk of player recruitment issues in what now is a global market. Through his work we have been able to create innovative and powerful insights into the role specific players have on the impact of results in major European and Champions League matches. With this insight to the fore we now feel we have a significant advantage over our major competitors in the race to identify and quantify the value of the world's elite players.

Mike Forde, Performance Director, Chelsea Football Club

Garry is a gifted researcher who brings a rare degree of insight and innovation to statistical analysis. I worked with Garry when he was on a contract arrangement at International Survey Research and we have hired Garry to do some research work at Mercer. In addition to being highly skilled in research design and statistical analysis, Garry also has a very approachable and clear communication style; in both the written and spoken word.

Dr. Patrick Gilbert, Principal, Mercer Human resource Consulting